Weather doesn’t just test products — It tests character.
In comfort, we’re all the same.
In extremes, character shows up.

Some stay inside.
Some don’t.

We make boots for the ones who don’t.

OUR RUBBER
DOESN'T
CRACK—
UNLIKE MOST
PEOPLE

Grip
Next level traction on mud, ice, oil spills
Flex
Pliable at −50°C/-58°F. 1,000,000 flexes. No cracks
Light
20–27% lighter than thermal rubber or PVC
Tough
Holds up hard. Beats PVC + TPR—even at 0°C/32°F
Resist
SPOG resistant—stable against almost anything
Sustain
Recycled, recyclable, PVC-free
Touch
Nothing feels like it. You’ll know when you touch it

125 years of blue-collar cred. From loggers to soldiers; from mailmen to hunters, to kids shoveling the driveway at dawn, The Boot That Built Canada isn’t branding; it’s a track record.

Industrial Heritage

Condition-proof bad-weather boots; designed with what Canadian hunters call “respectful fear”. Ground-Ctrl rubber wasn’t built to win design awards. It was built because in Canada boot failure isn’t an inconveniance—it’s how you lose a toe.

Built for Bad Weather

One of the last North American boot makers. 70% still made in Quebec, Canada. Performing in a country where the weather hunts you half the year is what we are made for. Fait au Canada is our Made in Japan.

Fait au Canada

Rubber off-cut gets shredded. Reshaped into 360,000 boots a year. 90% of cooling water runs on a closed loop. Improving. Since 1991.

Made Sustainably